After more than 15 years as a senior commercial leader Gina transitioned to use her experience and skills as a consultant. She specialises in agile and lean methodologies and Product Management/Product Development.

She has worked in multiple sectors including media (Trinity Mirror, DMGT, Informa & Global) Finance (HSBC worldwide and the secondary lending market), Pharma (GSK, AstraZenica, Novartis, Gilead and Ipsen), Public Sector (DVLA, MOD, Home Office, Highways England, National Grid) plus companies in education, defense, retail and travel.


Key Skills

  • Bringing successful products and services to market

  • Product & Program management

  • Customer insight

  • Stakeholder engagement

  • Building high performing teams

  • Change management – people & process

  • Executive and Team Coaching

  • Training

  • Product strategy, development and innovation

  • Operating Model design and implementation

  • Integration & alignment post-acquisition

Global experience

An understanding of different cultures is a key attribute of Acend people. Gina has worked with organizations and teams in:

  • USA & Canada

  • South America

  • Ireland

  • UK

  • Europe

  • UAE

  • Singapore

  • Hong Koing

  • Australia

  • India

Professional credentials

  • British Computer Society Agile Practitioner accreditation

  • VFQ Product Management Practitioner certificate

  • SAFe 5.0 Agilist

  • Alumna Henley Business School

Previous experience highlights

GSK's digital transformation program Head coach & principal consultant

Responsibilities:

  • Led the training, aligning and supporting of the agile/lean consulting/coaching/PM team working globally across the business

  • Developed an education pathway to build internal agile coaching capability across the organization and coached the coaches

  • Supported the move from a Project to Product focus

Project lead for the digital transformation in the Pharma Supply Chain Division

Responsibilities:

  • Introducing new agile and lean ways of working, including better visualization,(Kanban) customer centric prioritization and agile ceremonies. Implementation of SCRUM methodologies

  • Improving customer engagement and understanding

Outcomes at GSK:

  • Improved end to end lead time and release frequency

  • Agile embedded in the pilot teams

  • Strong customer feedback loops in place, driving improved prioritization on value

  • Pharma Supply Chain projects now prioritized on value, time to market significantly

  • improved, customer feedback improved, move to a product focus underway

Senior Project Lead at UCAS for their digital transformation program

Responsibilities:

  • Led the UCAS Progress division as they integrated two recent acquisitions into the business. Aligned systems, processes and people. Developed strategy to grow the service. Worked with the agile development team to grow functionality, always mindful of customer feedback

  • One of the senior management team responsible for the digital transformation at UCAS, for undergraduate, postgraduate, teacher training and post 16 products, services and systems. Prioritization of initiatives, supporting customer centric agile ways of working including the switch to a deeper understanding and priority focus on the student, over the university leadership

Outcomes:

  • Delivered a new post graduate intake system to great acclaim from students and academia

  • Improved prioritization of initiatives, supporting customer centricity

  • Deeper understanding & priority focus on the student experience

Meet Our Team

  • David Meighan

    Founder and Chief Football Fan

  • Kyle Cahill

    Founder and Chief Rugby Pundit

  • Gina Bradbury

    Director and Chief Globe-Trotter

  • Andrew Rushton

    Director and Foreign Affairs Correspondent

  • Scott Blanc

    Senior Agile Coach and Chief Fitness Guru

  • Andy Smith

    Senior Associate, Business & Technology Transformation Consultant and Foodie

  • Simeon Herbert

    Simeon Herbert

    Senior associate, Product Delivery Lead, and Flow Guru 

  • Liam Mchugh

    Senior Associate Product Coach and Chief Mountain Biker

  • Serena Tan

    Senior Associate, Agile, Product Coach and live music enthusiast

Get in Touch

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