Radically transform the way people think and work.
Our vision is to
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Acend Principles
Acend Propositions
How?
FREE half-day workshop for you and your team in January 2025
— Offer ends 15th December 2024 —
— Only 10 Workshops available —
Do you have these problems?
Do you want to improve your customer centric focus to ensure you are working on the right things?
Do you want to improve your competitive advantage for your products?
Do you want better collaboration across cross-functional teams in your organization to deliver more value?
Do you want to improve your customer centric focus to ensure you are working on the right things?
Do you need better alignment across your teams for strategic objectives and common goals to achieve desired business outcomes?
Do you need a stronger focus on data to inform business decisions?
Process
Leadership Buy-In
Conduct discovery - gather data, interviews, observations
Use discovery to develop a roadmap
Kick-off event
Establish new ways of working
Do the doing - Drive adoption, deliver value
Acend Guarantee
Reduce time to market by 25% within 45 days
Immediate impact on mindset + behaviours
Myth Busting
Myth
Consultants just give recommendations
“Tried it before and it doesn’t work here”
Fact
We do the doing with you, we help you deliver
We have a proven track record and we will adapt to your context. We don’t deliver through playbooks
Client Stories
“I engaged David Meighan of Acend to spearhead the transformation of content practices at Novartis, focusing on people, processes, governance, and technology. Our main goal was to instill a product-centric culture, shifting from rigid budget and timeline expectations to an agile approach centered on rapid value realization. David and Kyle's expertise, marked by their energy and immediate impact, proved invaluable in rescuing a critical program and instilling product management proficiency, making them highly recommended for any product transformation project.”
Balvinder Dhillon
Vice President and Global Head at Novartis
Problem statement:
The program had been working for two years with zero deliveries
Outcome:
12 weeks after Acend arrived, MVP was live
4 years later, this is how Novartis run product teams
Immediate impact on a product-centric culture shift
“Collaborating with Acend has been a transformative journey for our product team. Their expertise in process optimization is already producing impressive results. Acend's tailored solutions, dedication, and collaborative approach have created a positive and productive environment, leading to noticeable improvements in our productivity, and we're excited about achieving even more together.”
Sule Pasin Hogburn
Senior Product Owner at Gilead Sciences
Problem statement:
Time to market was slow
Outcome:
Increase time to market by 25%
Saving the organisation $750k
“The Product Mastery Pathway is a program I am excited to be a part of. As someone entering as an industry expert but a novice Product Owner, this program has provided me with a safe space to learn and grow. David has fostered an environment within the cohort for open and honest discussions, allowing us to share experiences, questions, and growing pains. He makes the concepts engaging with easily digestible PowerPoint content and videos, and provides ample time in the sessions to practice and demonstrate concepts using our real-life examples. This program has given me more confidence as a new Product Owner, reassuring me that I am not alone in facing certain challenges. The cohort consists of a handful of Product Owners with varying levels of experience, and everyone is benefiting and learning. With that in mind, I highly recommend expanding this training to all MarTech Product Owners to supplement the support we already have in place.”
Cailin Kelly
Product owner, Novartis US










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